From 2019, Studio RTR has joined in partnership with Toolally Jewellery as a production house for their latest online fashion chat-show 'Toolally Talks'. For this campaign, StudioRTR has created three episodes (Sustainability, Colour and Christmas) as well as videos for their advertising campaign and social media content. In addition to this, StudioRTR has also created videos of the Toolally Studio Space for online release as well. Our overall objective was to create a contemporary collection of video footage to inspire individuals in fashion, sustainability and all things Toolally.
The films had to be chic, work across several content platforms, be accessible, and most importantly, feature an authentic conversation about all things fashion and Toolally.
Studio RTR scheduled multiple meetings with the client to find out the overall objectives for the campaign. This not only established the wants and needs but also to plan the narrative.
The decision was made to create three episodes of Toolally Talks for the Toolally Jewellery Brand; one episode discussing fashion and sustainability, another discussing the use of colour in clothing and jewellery and the latest episode, Christmas and fashion.
One of our main objectives during this campaign was to show an accessible and authentic conversation between the hosts whilst they discuss topical issues surrounding the clothing and jewellery industry.
Our main objectives during filming were to not only capture the lively nature of our three wonderful presenters and reoccurring guest John Lewis Personal Stylist, Emily, but also the latest designs in fashion and jewellery.
The content was delivered in bite-size chunks and distributed on a variety of social media platforms over a six month period.